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Online Marketing

SEO | PPC | EMAIL | SOCIAL MEDIA

Promote your brand

Now that your website is up and running, how can you make sure you are getting found?
By combining top-notch eCommerce marketing tools and extensions, with our marketing experience, to craft a strategy that makes sense for your brand and online store.

Apart from creating an SEO friendly website and ensuring search engines accessibility to it we monitor and propose all the available solutions based on your budget and your industry needs.

Content Marketing - SEO

At Digital Artifacts Creative, we believe the best way to get found online through search engines is having the right Content Marketing – SEO (Search Engine Optimisation) strategy.

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

Google Sitemap / Keywords / Meta-Descriptions

We are actively helping our clients by properly setting up the technical aspects during the production phase so that an SEO strategy can be implemented efficiently with a straightforward way. Setting the functionality to easily assign keywords for each page, post or product, having dedicated meta-descriptions as also a functional sitemap that increases crawl stats are some of the technical aspects of any website we deliver, making sure that the digital online marketing strategy to be implemented will produce the needed results.

We will set up and configure your sitemap, submit it to Google and monitor its performance through your dedicated Google Webmaster Tools account (Search Console).

PPC (Pay Per Click) - Google AdWords

Apart from the development-wise SEO settings we provide Digital Marketing Services by developing a specific SEO – PPC (Pay Per Click) strategy using Google AdWords, based on your budget and your industry needs so that you can target specific keywords with the highest possible results and achieve higher visibility in search engine results pages (SEPRs).

eMail Marketing - Newsletters

Get insight about your subscribers and customers, see engagement, website activity, and more. Automate personalised eMail campaigns based on customer behavior and preferences. Use segmentation and targeting options to build custom rules and get in-depth reporting on how each of your automated series is performing.

On the eCommerce side you can send follow up eMails after purchases or if a customer abandons their cart.

Find more on Newsletter features

Social Media Marketing

From Facebook Ads to Twitter Cards to Pinterest Product Pins your brand, your portfolio or your products can be promoted through social media channels effectively finding your target group.

 

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Discount Coupons - Dynamic Pricing

Discount coupons are a great way to incentivise your customers and to promote sales. With our eCommerce solution, it’s as easy as enabling the coupon feature and setting up the specifics. You can set a cart or item based coupon with a percentage or fixed amount discount that your customers will get when typing the coupon code on the checkout page.

You can also set different options for your discount coupons like a required minimum spend amount or sale items not included, among others. Usage limits options e.g. one coupon per customer, use of coupon a certain amount of times, are also included.

Find more on Coupon Management

Dynamic Pricing

Dynamic Pricing gives you a powerful system for creating four different types of bulk discounts and price adjustments. This add-on has been designed to give store owners flexibility in controlling prices that no other eCommerce solution offers.
Examples
•    Give a 10% discount to Product Name when shoppers purchase 5 or more Product Names.
•    Give a $10 discount on all items in the Carrying Cases category when a Gold Member purchases 1 or more items from the E-Readers category.
•    Give a 10% discount to all items in the T-Shirts category.
•    Give all Gold Members a 10% discount on everything we sell.

Find more on Dynamic Pricing

Marketplaces

Marketplaces like Google Shopping and Amazon have proven to be an effective online sales channel. Retailers can take advantage of this multi-channel world by leveraging our used eCommerce platform to automatically send product feeds to those online marketplaces.

We can help you determine the best online destinations for your products so you can maximize your visitors, sales and return on investment.

Our Services

Enhance your online presence

If you have a project you would like to discuss, get in touch with us.
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