Web Project

Nova of London /


    Case Study / Digital Artifacts Creative

    Nova of London

    Nova of London is a long established, since 1981, wholesaler and importer of ladies fashion based in East London and Manchester. With a huge range of items and an extended clientele Nova is a well-respected company in the fashion industry.

    Digital Artifacts Creative did a great job in re-platforming our eCommerce website – a much needed process that was really necessary for us in order to improve the back-end functionality as also the front-store design and aesthetics. We have been very happy with the result and their continuous support is phenomenal!

    Dave /

    The Brief

    Nova of London, a well-established wholesaler and importer, were seeking to re-platform their eCommerce wholesale website in order to improve the user experience in the front-store but mainly the back-end functionality and vendor managing capabilities.

    After evaluation of their wholesale eCommerce website and digital workflows and settings, including hosting; the need for re-platforming was obvious as to simplify store management and improve page-load speed, design, aesthetics and of course responsiveness – undoubtedly a very important factor for conversion.

    The Client

    Nova of London is a long established, since 1981, wholesaler and importer of ladies fashion in the trendy areas of East London and Manchester.

    They have a huge range of women’s fashion designed by their fashion led design team from pretty dresses, skirts, printed tops and chic knitwear; as also an extensive client list across the globe from the Americas, to Europe and onto the Far East.

    The Services

    » Consultancy & Digital Project Management
    » Web Design – Development
    » eCommerce
    » Graphic Design – Web Graphics
    » Logo Design
    » Brand Identity

    The Project

    A sans-serif logo was designed that works perfectly for any use across print or digital, providing the brand with a much needed renewal and brand update.

    A highly functional eCommerce site was developed with all the necessary settings drastically improving the back-end product and stock management as also the “Add to Cart” workflow in the front-store with a seamless user experience.

    The Highlights

    An important feature is the “Login or Register” functionality in order to see product prices and be able to purchase along with a highly customised Register Form.

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