WooCommerce (WC) is a FREE, powerful, extendable e-Commerce plugin for WordPress that helps you sell anything. Beautifully. And most importantly it is registered under the GPLv3 License, meaning that the core code is out there available for anyone – hosted on GitHub – to fork it and change it, adding more to the functionality and giving back to the community. And it’s indeed this thriving community that surrounds and supports WooCommerce the most basic factor of its success since there are thousands of businesses and individuals using, extending & contributing new features & bug fixes on a daily basis.
WooCommerce utilises native WordPress functionality to keep the codebase lightweight, secure and reliable and right now it is the most thorough-bred e-Commerce toolkit delivering enterprise-level quality & top notch features, leaving the rest of WordPress eCommerce plugins miles behind.
Since WooCommerce started its life itself as a fork and based on a previous e-Commerce platform, the same way as WordPress started as a fork of another blogging platform; it is valid to say that WooCommerce it is a true child of WordPress sharing the same philosophy.
From its birth date WC has seen incredible growth and quite rapidly became WooThemes’ flagship offering. From just May 2012 – May 2013, there was 458% revenue growth, averaging 38% per month and it has officially been downloaded one million times in the last two years.
WooCommerce’s success can be attributed exactly to what this eCommerce plugin can do for entrepreneurs and of course for web developers as it holds the high usability and user-friendly philosophy of WordPress and applies it successfully to the very demanding sector of eCommerce, enabling the creation and most of all maintenance of eShops in a simple, revolutionary way, simplifying what it used to be a monstrous and quite expensive task to tackle.
WooCommerce holds the high usability and user-friendly philosophy of WordPress and applies it successfully to the very demanding sector of eCommerce
What WooCommerce can give to you?
Whether you’re operating a superstore selling hundreds of products, or just a sole trader selling hand made arts and crafts, WooCommerce and our dedicated services have you covered. Payment Gateways, Shipping Methods and Integrations are important to any store – WooCommerce comes bundled with the following:
- PayPal Standard Gateway – Accept credit cards and PayPal payments
- Mijireh Checkout – Accept credit cards via Stripe, Authorize.net, PayPal, eWay, SagePay, Braintree, PayLeap, and more
- BACS, Cheque and Cash on Delivery – Simple offline gateways
- Flat rate shipping – Ship your items using a flat cost
- Free shipping – Ship for free, or require a coupon to enable
- International delivery, Local delivery and local Pickup
- Google Analytics – Powerful analytics, including e-Commerce tracking
- Sharedaddy and ShareThis – Let your customers share your products with their friends
- ShareYourCart – Encourage your customers to share their purchases in return for a coupon
Apart from the standard features already integrated in the core of WooCommerce there is an ever expanding variety of free and also paid premium functionalities that can be implemented adding further extension power to your shop suiting your needs as per you request. Need a specific payment gateway? Perhaps additional shipping methods? WooCommerce has a plethora of e-Commerce extensions available to provide just that; currently there are over 200 extensions available spanning from a vast variety of Payment Gateways to extra functionality boosting plugins, like shipping methods and stock management to tweaking the checkout page and the category pages look.
This break down of functionalities to smaller chunks can really do the difference for your store and expand your vendor or customer related features providing a personalised and customised character to suit your needs to the maximum.
Check out WooCommerce Features
Your Business is Unique
Your business is unique and your online store should be too. Not every business needs the same things out of its eCommerce platform. Paying for a closed bundled eCommerce platform for features that you are not going to use until your needs are getting bigger… then what’s the point on that?
The smart thing about WC is that you are not obliged to buy anything but when your needs get bigger and your business has grown stronger then you can add more complex functionalities enhancing the flexibility of your site on everything you can possibly imagine!
Recently we visited London’s eCommerce Expo on a continuing attempt to evaluate the current status of offered e-Commerce platforms. The issue of evaluating an e-Commerce platform is a complex one and the points of care should expand beyond the options of tweaking the look and feel of the front-store, to the product and stock management system, checkout options, maintenance, user interface and usability up to all the necessary security seals that an online shop must have in order to operate safely; all of them compared to the actual total cost until the launch of the store plus following maintenance costs.
What we can’t really understand is how it’s possible in this economic difficult period with one of the most fierce recessions of the modern times, that eCommerce platforms ask from the wannabe entrepreneur to invest so much money either paid as separate charges or as monthly fees? Nowadays and more than ever, there is the real need to boost economy and help entrepreneurs start or grow their businesses and thus there has to be an eCommerce platform that grows together with your and your business.
WooCommerce offers just that and its success is based on exactly what this plugin can do for small and medium enterprises. It can enable you and provide you with a unique opportunity that permits for business growth, helping to have a decent face in the www world with a functional e-shop and reach a global market of potential customers, without you having to sweat over bills.
It lowers the barrier-to-entry for anyone starting off in the eCommerce game.
It democratises eCommerce just as WordPress democratised publishing.
And the most important of all? It just works!
Young entrepreneurs with small and medium business must be supported and provided a quality value-for-money solution in order to develop their eCommerce websites so that they can kick start and expand their business