3. WordPress is highly customizable
WordPress is a unique tool because it meets the demand of many back-end users with its flexible framework to allow designers and developers to create and modify layouts and applications custom made for their clients. Coupled with state of the art user-generated extensions, your website is no longer limited by websites created by enterprises.
Plugins are tools to extend the functionality of WordPress. The core of WordPress is designed to be lean, to maximize flexibility and minimize code bloat. Plugins offer custom functions and features so that each user can tailor their site to their specific needs.
There are more than 20,000 WordPress plugins free from WordPress.org Plugin Directory available to install covering a vast variety of functionalities including: multimedia (slideshows, image galleries, audio and video integration), user interaction (comments, forums, contact forms), Search Engine Optimisation – SEO (helping you get your site noticed), RSS syndication feed (to share your content with others more easily), security settings (keeping the bad guys away), Caching (getting your page load time faster) and much more.
Increasing cost-effectiveness by needing less work hours until the launch of a website, without any quality compromise, is one of the basic things that WordPress has put on the table.
What does this mean for the client? It simply means that nowadays you are in a position to have a more than decently professionally designed website with a much smaller budget since web designers and developers now are capable of using different pre-made code chunks to speed up their workflow. The same project done today with WordPress will not require the same working hours as it did 5 years ago, and this is a fact, as us designers and developers are able to cover basic development needs without building custom solutions thus decreasing the cost for you the client, while maintaining the utmost versatility in the way the website is created.
At this point you must take into consideration that bespoke functionalities in order to be developed, especially complex e-Commerce related ones, would most definitely need custom development by hard coding. If you are striving for ultra uniqueness and want a never seen elsewhere before idea implemented on your site and e-shop, then it is most probable to achieve this by going with WordPress than with any other services whose platforms are as closed as a shell tied up to a very specific system logic. In those cases, when excessive amount of editing and hard code work is required, most of the times you have to burden severe costs; sometimes almost as if you had 2 freelancers developing the same idea from the start, with the same quality results.
Another valid point is that enterprise-built platforms come from the very start bundled with options and functionalities that you may not require and may not be necessary for your e-Commerce website, but you are still required to pay a recurring monthly fee to them because you cannot exclude those unneeded features from the site’s back-end. This is because you are using an already predefined closed system which doesn’t have the flexibility that plugins offer. You cannot have the option of activating them by choice or deactivating them so you can achieve a lower bill; but you are bound to leave them unused while you are still charged in the context of using the whole platform.
Think WordPress as the skeleton, the Theme as the organs and skin and the implemented Plugins as extra added enhancing gadgets of your website or eShop.
A WordPress Theme is a collection of files that work together to produce a graphical interface with an underlying unifying design for a weblog. These files are called template files. A Theme modifies the way the site is displayed, without modifying the underlying software. Themes may include customized template files, image files (*.jpg, *.gif), style sheets (*.css), custom Pages, as well as any necessary code files (*.php).
Apart from plugins, WordPress themes created by globally renowned theme developers can be implemented on the core of your WordPress installation -the skeleton-, offering all the necessary set of functionalities to run your website. Think themes as the organs and skin of your website and plugins as extra added enhancing gadgets. The amount of flexibility in terms of development and design is next to none and the variety to choose from is almost mind-blowing.
As a result, when based on WordPress the development workflow of your website has achieved to include only the necessary functionalities that you and your business need without overpaying illogical fees especially during this uncomfortable global recession period, while at the same time having a quality website to build your brand upon and promote with no strings attached.
4. WordPress + WooCommerce = Your Next Online Shop
WooCommerce is a true WordPress child and as an extend it democratises eCommerce as it’s also an open source solution and has seen some incredible growth since its inception about two years ago. From just May 2012 – May 2013, there was 458% revenue growth, averaging 38% per month. WooCommerce has officially been downloaded one million times in the last two years. WooThemes the company behind WooCommerce began as just a company of three, while today its staff is now touching 30 across seven countries.
WooCommerce’s success can be attributed exactly to what this e-Commerce toolkit can do for entrepreneurs and of course for web developers as it holds the high usability and user-friendly philosophy of WordPress and applies it successfully to the very demanding sector of eCommerce.
WooCommerce enables the creation and most of all the maintenance of eShops in a simple, revolutionary way, simplifying what it used to be a monstrous task to tackle, offering not only a seamless aisthetical integration to your WordPress site but also an an advanced, hard-to-match eCommerce functionality.
The combination of WordPress and WooCommerce is an unbeatable one and is indeed the ONLY viable option to go with in this period of economic crisis!