Case Study - Digital Artifacts Creative
Dermo Aesthetic Surgery
Dermo Aesthetic Surgery is the online portal of Dr. Katerina Charakida. Dr. Charakida practises General and Paediatric Dermatology and is an experienced Cosmetic and Aesthetic Dermatologist with a particular interest in ageing, melasma, acne and acne scarring. She also has extensive experience in dermal fillers, anti-ageing injectables, laser treatment for skin disorders, and chemical peels.

The DAC team did a wonderful job in designing and developing a new brand identity and website with a focus on content and aesthetics, making sure that my services are promoted in a clear and understandable way! A great collaborative experience and impeccable support from their side, they were there in every step of the way during the development process with patience and professionalism and I am so pleased with the final result!
Dr.K – dermoaestheticsurgery.com
The Brief
Dr. Katerina Charakida, an accomplished dermatologist, wanted a clear and modern website to effectively showcase her services and also have a competive online presence allowing prospect clients to get educated and book their consultations hassle-free.
The Client
Dr. Charakida practises General and Paediatric Dermatology and is an experienced Cosmetic and Aesthetic Dermatologist with a particular interest in ageing, melasma, acne and acne scarring. She also has extensive experience in dermal fillers, anti-ageing injectables, laser treatment for skin disorders, and chemical peels.
With an extended resume, years of experience and extended clientele she has successfully performed a vast number of procedures in Vaser Liposuction and Body Contouring spanning over a decade and has gained a reputation in this field. In addition, she has extensive experience within the field of fat harvesting/transfer surgery for breast and buttock enhancements covering both cosmetic and reconstructive cases.
She is currently a Locum Consultant in Dermatology at Ealing Hospital in West London and also works privately.
The Services
» Consultancy & Digital Project Management
» Web Design – Development
» Graphic Design – Web Graphics
» Logo Design
included tech specs
- Content delivery network (CDN)
- Image Optimisation (lossless compression)
- Minified CSS, HTML and Javascript code
- Mobile optimisation
- Page speed optimisation
- Semantically structured html tags
- Sitemaps generated automatically
- SSL certificate (HTTPS)
- Structured data (schema)
- Yoast SEO plugin installed and setup
The Project
A modern and clean logo was designed after extender research and competitor analysis that works perfectly for any digital or print use across an array of mediums.
Also, a highly usable business website was developed with a focus on content, making sure that the integrated responsiveness ensures it works and looks great across all devices, from mobiles to tablets to laptops and desktops, promoting the provided services in a clean and understandable way.
Web graphics and banners were created in order to fulfill the needs of the homepage and service pages resulting in an aesthetic outcome that complements and outlines the site’s content making it clear to the visitors and acting like a hub to the site’s various destinations.
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