SEO / PPC / EMAIL / SOCIAL MEDIA
SEO (Search Engine Optimisation) and PPC (Pay Per Click) campaigns are essential marketing strategies that help your brand to achieve higher visibility in search engine results pages (SEPRs).
Apart from creating an SEO friendly website and ensuring search engines accessibility we monitor and propose all the available solutions based on your budget and your industry needs.
digital marketing for professionals and businesses
Promote your brand
Now that your website is up and running, how can you make sure you are getting found?
By combining top-notch eCommerce marketing tools and extensions, with our marketing experience, to craft a strategy that makes sense for your brand and online store.
At Digital Artifacts Creative, we believe the best way to get found online through search engines is having the right Content Marketing – SEO (Search Engine Optimisation) strategy.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
Google Sitemap – Keywords
We are actively helping our clients by properly setting up the technical aspects during the production phase so that an SEO strategy can be implemented efficiently with a straightforward way. Setting the functionality to easily assign keywords for each page, post or product, having dedicated meta-descriptions as also a functional sitemap that increases crawl stats are some of the technical aspects of any website we deliver, making sure that the digital online marketing strategy to be implemented will produce the needed results.
We will set up and configure your sitemap, submit it to Google and monitor its performance through your dedicated Google Search Console account (ex Webmaster Tools).
We provide consultation and guidance based exactly on your needs.
Get insight about your subscribers and customers, see engagement, website activity, and more. Automate personalised eMail campaigns based on customer behavior and preferences. Use segmentation and targeting options to build custom rules and get in-depth reporting on how each of your automated series is performing.
On the eCommerce side you can send follow up eMails after purchases or if a customer abandons their cart.
PPC (Pay Per Click)
– Google AdWords
Apart from the development-wise SEO settings we provide Digital Marketing Services by developing a specific SEO – PPC (Pay Per Click) strategy using Google AdWords, based on your budget and your industry needs so that you can target specific keywords with the highest possible results and achieve higher visibility in search engine results pages (SEPRs).
From Facebook Ads to Twitter Cards to Pinterest Product Pins your brand, your portfolio or your products can be promoted through social media channels effectively finding your target group.
Discount coupons are a great way to incentivise your customers and to promote sales. With our eCommerce solution, it’s as easy as enabling the coupon feature and setting up the specifics. You can set a cart or item based coupon with a percentage or fixed amount discount that your customers will get when typing the coupon code on the checkout page.
You can also set different options for your discount coupons like a required minimum spend amount or sale items not included, among others. Usage limits options e.g. one coupon per customer, use of coupon a certain amount of times, are also included.
Dynamic Pricing gives you a powerful system for creating four different types of bulk discounts and price adjustments. This add-on has been designed to give store owners flexibility in controlling prices that no other eCommerce solution offers.
• Give a 10% discount to Product Name when shoppers purchase 5 or more Product Names.
• Give a $10 discount on all items in the Carrying Cases category when a Gold Member purchases 1 or more items from the E-Readers category.
• Give a 10% discount to all items in the T-Shirts category.
• Give all Gold Members a 10% discount on everything we sell.
Marketplaces like Google Shopping and Amazon have proven to be an effective online sales channel. Retailers can take advantage of this multi-channel world by leveraging our used eCommerce platform to automatically send product feeds to those online marketplaces.
We can help you determine the best online destinations for your products so you can maximize your visitors, sales and return on investment.
onwards with continuous improvement
From needed metrics and reports in order to evaluate KPIs to sitemaps and crawl errors; Google provides necessary tools, the correct set up and use of them ensure the success of your online presence.
& eCommerce Monitoring
Set your website with Google Analytics (GA) and have increased monitoring of metrics with custom goals tracked and custom reports generated. It's essential to measure the performance of your website and evaluate its metrics so you can make educated decisions in order to adjust your marketing strategy and optimise everything accordingly.
If you cannot measure it correctly then you cannot maximise it. GA out of the box does not provide with the needed data that can be acquired when custom goals (e.g. Completed Sales) and custom reports (e.g. Highest Performing Referral Sources) are configured. A properly set GA account provides the head start you need for online success!
If you cannot measure it correctly then you cannot maximise it. A properly set GA account provides the head start you need for online success!
Google Search Console
& Site Sitemap
Set your website with Google Search Console (ex Webmaster Tools) and have a properly configured sitemap ensuring that Google indexes your content. A sitemap is essential to let Google know what pages you have on your website and how to find them so they can rank successfully.
A properly configured sitemap submitted through your personal Google Search Console account ensures higher Search ranking results. Get data, tools and diagnostics for a healthy, Google-friendly site. Tasks completed for WordPress based sites include: Installation and configuration of SEO plugin – sitemap activation – Google Search Console configuration and Sitemap submission.
Get data, tools and diagnostics for a healthy, Google-friendly site.
Google My Business
Get your business found in Google local results along with a map and valuable info for your customers with Google My Business and increase conversion. Google My Business is becoming more and more important with the continuous expansion of mobile usage and local search, as Google is listing local results even higher in the listings for relevant keywords.
Be found on Google Search, Maps, Google+ and mobile devices. Give customers the right information about your business by updating your contact information, hours and more. Understand customer feedback and respond to reviews as the official business owner.
You will show up more in Google leading to increased impressions and click-through rates and of course conversion!
we build relationships that last
We have the privilege of working with some amazing brands, helping them increase their digital presence and establishing a name on their respective industries.
We build relationships that last and going the extra mile for our clients comes naturally.
get in touch and see how we can help with your project